Resources
Long-form essays and working notes.
The place where conceptual arguments from the pillars are stress-tested against concrete scenarios. Working notes, not news.
- 9 min read
From SEO to agent visibility: a mental model
Why ranking for humans and being retrieved by agents are related but distinct practices — and how to sequence the two.
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- 12 min read
Anatomy of an agent purchase
A step-by-step decomposition of a shopping agent purchase, from intent formation to post-sale tracking.
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- 10 min read
Catalog as API
Treating the product catalog as a deliberate API surface — versioned, typed, documented. The mindset shift, the operational implications.
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